Agile domestic manufacturers can make products on demand with precise appeal to ever-shrinking market segments–but no scalable platform can effectively convert this competitive advantage into sales. Manufacturers can guess what clients want, also known as product development, or they can ask the client to create their own iterations using configurators, but both methods are expensive and hemorrhage sales. In this session, hear from Mitch Cahn, President/Founder of UnionWear, explain how Rootstock users can now use generative AI to combine their raw materials, processes, and patterns to create unlimited SKUs with photorealistic images and fully developed product pages and costings. These SKUs can be sold using any ecommerce platform, eliminating custom order processing, configured price quotes, and even the sales process. Activity can be analyzed in real time to crowdsource product development by reacting to user tastes, target demographics, and automatically adjust product lines based on changes in demand.